🚨 AI’s Coming for Video, Too

Bing just dropped a new feature called Video Creator.
Type a prompt, and it generates a full video — stock footage, narration, background music, the works.

It’s not perfect.
But it’s a real signal:
Video creation is heading the same direction as writing and image generation.

And fast.

What This Means for the Trades

Most shops don’t have time to shoot video.
Cameras get dusty. Teams are busy. Editing is a pain.

But with tools like this, you can build:

• Customer education clips

• Before/after breakdowns

• Quick “what to expect” explainers

• Even recruiting videos

No filming. No editing suite.
Just input, adjust, and post.

How to Actually Get Good Output

This part matters.

These tools work better when you treat them like a trainee:

• Give them examples

• Show them your brand tone

• Be clear about who the video is for

Just saying “make me a restoration video” gets you junk.
But feeding it a real job walkthrough, a bulleted script, and some context?
That’s where it starts to shine.

Why I’m Paying Attention

Video’s always been powerful — but it’s been a pain to produce.

This changes that.

And whether you use Bing’s tool or another one, the direction is clear:

If you can explain what you do well — you can now show it without a full production crew.

That’s worth knowing.

— Dave